Yegna ‘Endeswa’ (LIKE HER)

A music video to support the charity, Girl Effect. A dream project to work with Yegna, an Ethiopian girl band, who challenge the way people think about girls - and the way girls think of themselves. The video shows the positive ‘ripple’ effect of their music, and how powerful, confident women can not only inspire younger generations of girls but also disrupt the status quo of gender roles in Addis Ababa.