Yegna ‘Endeswa’

Yegna are an Ethiopian girlband who challenge the way people think about girls - and the way girls think of themselves. In the music video we see the positive ‘ripple’ effect that the music and force of Yegna creates. The Yegna girls reveal their own heroes who become the heroes of the fans. Positivity creates more positivity as powerful, confident women inspire the younger generations of girls and the respect and awe of young boys. This powerful concept disrupts and transforms the status quo of gender roles in Addis Ababa.